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PTIsles: Episode 48 – Do We Want Fishsticks? (Author Nick Hirschon)

In this edition of PTIsles, Joe Buono (@IslesBlog) sits down with Nick Hirshon, the author of “We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders.”

Topics Discussed:
  • Reason for writing the book
  • The apparel trends that led to the Isles rebranding
  • How a Billy Joel song inspired the fisherman logo
  • STIC demands the original “NY” logo return
  • Former players reminisce about their time wearing the sweater
  • Polarizing views on whether it should be remembered or forgotten
  • The early days of “Nyles” the mascot
“We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders” is due out on December 1, 2018.

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